BRIEF
To create an exhibition space that clearly defined SIG’s three key business streams for the RCI show audience (Roofing, Cladding, Insulation). SIG were also a lead sponsor for the exhibition, so the stand had to reflect their strength in the merchant sector and with 180 square meters the stand needed to enable roofing specialist contractors interact with staff in well defined zones plus demonstrate a large selection of their own brand ranges.

SOLUTION
The stand was divided into four arms each of which was an information point for a business stream, with a central rotunda focal point doubling as the storage area. The outside zones were used as product demos with timed fitting presentations. The modular nature of the stand meant it could be stored, reclad in new graphics, reconfigured at other shows and was used for 3 years.