Promoting a full roofing package warranty
Roofing Warranty Promotion
SIG Roofing’s One Warranty programme required updating to reflect its expansion to include both pitched and flat roofing products. Product warranties are commonplace, ONE Warranty by definition offered the roofer and customer a guarantee of the construction work and product backed by SIG. A new suite of marketing materials was required to reflect SIG Roofing’s brand direction.
A swatch book graphic immediately conveys the range and build-up of products included in the programme, incorporating a range of manufacturer logos. Emphasise is place on the word ONE on the new logo to reflect the simplicity and complete cover the warranty offered. The marketing launch kit included direct mail, leaflet, dispenser, print and digital advertisements, poster, in-store promotional items, membership card and certificates.