BRIEF
To promote a new range of laminate wood flooring, as well as presenting a premium feel to the range, a brand identity was required. The materials included brochures, sample folders, display backboards and labelling.

SOLUTION
The materials were given a clean minimal branding which was used as a graphical tool throughout the literature to identify individual ranges and features. The branding and graphical elements have a lighter feel, and focus was maintained on the product photography and finishes.