BRIEF

Keyline Civils wanted to create a new regular newsletter to contractors specialising in groundworks, drainage and specialist utilities and infrastructure.

SOLUTION

The finished newsletter was split in to key areas of focus for Keyline from Sustainability to Product Spotlights. Contributions are requested from suppliers and industry experts, then editted for a consistent tone and to avoid competitor ‘product bashing’. The finished version is streamed on their website with links to product and service offerings relevant to the content. Each issue is then promoted through a HTML email to customers.