BRIEF
To create a campaign for premium quality roofing battens demonstrating the company and product values of Strength, Reliability and Teamwork. The client did not want to show the usual imagery of the product ‘on a roof’ as had been used by themselves and their competitors to date.

SOLUTION
We created digital versions of the batten and placed them in unusual environments related to the above core values emphasising its characteristics in sporting executions. We wanted to ensure the viewer believed the product was carefully integrated into the sports scene. Its distinctive golden orange colour was retained within the black and white sports image to draw the viewer’s attention to the batten’s performance.